《一个广告人的自白》精装纪念版

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• intros：{"brand_intro":"奥格威（Ogilvy）是全球顶级广告集团，由大卫·奥格威于1948年创立。以\"不做总统，就做广告人\"闻名，奥格威被誉为\"广告教父\"。其著作《一个广告人的自白》是广告学经典，全球销量超百万册，深刻影响了现代广告理念。品牌强调创意与实效并重，倡导\"消费者不是傻瓜\"的真诚营销哲学。","product_intro":"《一个广告人的自白》精装纪念版是大卫·奥格威的传世之作，系统阐述了广告创作、客户管理、市场调研等核心方法论。书中包含奥格威对广告本质的洞察、经典案例剖析及对行业未来的预言。精装版新增译者导读与历史照片，是广告从业者与营销爱好者的必读圣经。内容涵盖如何写出好文案、如何赢得客户信任、如何打造品牌形象等实战智慧。","key_specs":{"对象":"广告从业者、营销人员、创业者、商学院学生","参数":["开本：32开","页数：320页","装帧：精装硬壳","出版社：中信出版社","出版时间：2020年修订版","语言：简体中文"]}}
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• kol_quotes：["\"奥格威的每一句话都值得贴在公司墙上。\"——叶茂中","\"这本书教会我，广告不是艺术，是销售。\"——李叫兽"]
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