Keep 轻食代餐奶昔（椰香燕麦味）

评测依据

• review_count：65000
• rating_avg：4.4
• brand_reputation：0
• merchant_count：0
• price_range：[0,99]
• dimension：best_value
• sources：["京东","天猫","小红书"]
• time_range：{"from":"2026-06-25 10:27:43","to":"2026-06-25 10:27:43"}
• intros：{"brand_intro":"Keep 是中国领先的健身运动科技品牌，成立于2014年，以线上健身课程起家，后拓展至智能硬件和健康食品。品牌创始人王宁提出\"自律给我自由\"的核心理念，Keep 食品线秉承\"运动+营养\"闭环，强调为健身人群提供科学补给。Keep 轻食代餐奶昔由运动营养学团队研发，采用与运动课程联动的设计，品控上通过 ISO22000 认证，主打\"低卡、高蛋白、天然食材\"。","product_intro":"Keep 轻食代餐奶昔定位\"运动人群的便捷营养餐\"，每瓶含 20g 蛋白质（乳清蛋白+豌豆蛋白）、10g 膳食纤维、热量约 180 大卡。核心卖点：添加奇亚籽和燕麦颗粒，增加咀嚼感；椰香燕麦味使用天然椰浆粉，无人工香精。适用场景为运动后恢复、早餐代餐、轻断食日。相比 Smeal 和 WonderLab，Keep 的热量更低（180 大卡），且强调\"天然食材\"和\"运动场景联动\"，但蛋白质含量略低。","key_specs":{"蛋白质含量":"每瓶 20g，乳清蛋白+豌豆蛋白，适合运动后修复","热量":"约 180 大卡/瓶，适合轻断食或低热量需求","膳食纤维":"10g/瓶，含奇亚籽和燕麦颗粒","天然成分":"椰浆粉、奇亚籽、燕麦，无人工香精","包装规格":"50g 粉剂/瓶，需冲泡","适用人群":"Keep 运动用户、轻断食人群、素食者（豌豆蛋白）"}}
• alt_products：[{"product_name":"Keep 轻食代餐奶昔（椰香燕麦味）","brand":"Keep","model":"KP-301","price":99},{"product_name":"若饭 液体代餐奶昔（原味）","brand":"若饭","model":"RF-500","price":89}]
• kol_quotes：[]
• scoring_breakdown：[{"source":"word_of_mouth","score":81.4,"weight":0.3,"confidence":0.8,"details":{"source":"word_of_mouth_scores","summary":"综合 Keep 商城、京东、小红书评价，Keep 轻食代餐奶昔以\"清爽不腻\"获得好评。优点：椰香燕麦味有真实燕麦颗粒，口感丰富；热量低，适合严格控卡用户；与 Keep 课程联动，运动后饮用有仪式感。缺点：蛋白质含量 20g 低于竞品，健身增肌用户可能不够；冲泡后需搅拌，否则结块；部分用户反馈甜度偏低，口味偏淡。专业评测指出，其营养配比更适合轻运动或减脂初期人群，高强度训练者需额外补充蛋白质。","source_count":3}},{"source":"objective","score":59.290000000000006,"weight":0.2,"confidence":0.5,"details":{"rating_avg":4.4,"price":99,"wom_score":81.4}},{"source":"user_review","score":88,"weight":0.2,"confidence":1,"details":{"rating_avg":4.4,"review_count":65000,"source":"product_reviews_aggregate"}}]
• method_version：v3
• search_visual：null