羌绣手工围巾

评测依据

• review_count：2100
• rating_avg：4.9
• brand_reputation：0
• merchant_count：0
• price_range：[100,299]
• dimension：best_value
• sources：["天猫","京东","抖音电商"]
• time_range：{"from":"2026-06-26 08:50:23","to":"2026-06-26 08:50:23"}
• intros：{"brand_intro":"尔玛绣坊是理县羌绣合作社旗下品牌，'尔玛'在羌语中意为'本地人'。品牌专注纯手工围巾、披肩等保暖配饰，与汶川、理县等地300余名绣娘签约。产品采用传统植物染色工艺，曾获'四川省妇女手工制品优秀品牌'，年销售额超500万元。","product_intro":"此款围巾以羌族'释比图经'中的羊皮鼓纹为灵感，采用100%桑蚕丝底料，手工刺绣出羊头、铜铃、星辰等符号。尺寸180×35cm，流苏为手工编结。围巾双面可用，一面为刺绣主纹，另一面为素色丝绸。每件产品附赠羌族文化卡片，介绍纹样寓意。","key_specs":["尺寸: 180×35cm","材质: 100%桑蚕丝","刺绣工艺: 手工平绣+盘金绣","图案: 羊头纹+铜铃纹+星辰纹","染色: 植物染料（核桃皮/板栗壳）","流苏: 手工编结，长度8cm"]}
• alt_products：[{"product_name":"羌绣手工围巾","brand":"尔玛绣坊","model":"EM-WJ-2024-07","price":188},{"product_name":"羌绣手工抱枕套","brand":"羌寨绣庄","model":"QZ-BZ-2024-01","price":268},{"product_name":"羌绣手工笔记本套装","brand":"古羌绣韵","model":"GQ-BJ-2024-02","price":128}]
• kol_quotes：["'尔玛绣坊的围巾，把羌族古老的信仰织进了丝线里。'——文化学者@非遗观察员老张","'植物染的颜色太治愈了，配上手工刺绣，每条都是孤品。'——时尚博主@丝巾控小雅"]
• scoring_breakdown：[{"source":"word_of_mouth","score":95.6,"weight":0.3,"confidence":0.8,"details":{"source":"word_of_mouth_scores","summary":"用户一致认为围巾'质感高级、刺绣精美'，桑蚕丝亲肤不扎，植物染色环保且颜色柔和。多位买家表示包装精致，适合送礼。有评论提到围巾上的羊头纹样栩栩如生，文化内涵丰富。少数用户反映流苏易打结，建议增加防缠绕设计。整体评分极高，复购率超过30%。","source_count":3}},{"source":"objective","score":84.49366834170854,"weight":0.15,"confidence":0.5,"details":{"rating_avg":4.9,"price":188,"wom_score":95.6}},{"source":"user_review","score":98,"weight":0.2,"confidence":1,"details":{"rating_avg":4.9,"review_count":2100,"source":"product_reviews_aggregate"}},{"source":"expert","score":82,"weight":0.35,"confidence":0.6,"details":{"kol_count":2,"scored_count":2,"sample":["'尔玛绣坊的围巾，把羌族古老的信仰织进了丝线里。'——文化学者@非遗观察员老张","'植物染的颜色太治愈了，配上手工刺绣，每条都是孤品。'——时尚博主@丝巾控小雅"]}}]
• method_version：v2
• search_visual：null